The challenge is to establish and localise the McDonald’s brand on social media in New Zealand.

We develop and implement the always on brand strategy, along with tactical campaign strategies for McDonald’s on social media. This involves concepting and producing content, right through to day to day community management and engagement.

The result is incredibly engaging, native content to the platform designed to trigger specific behaviors for different audiences on the different channels.

Social media has become one of the most effective marketing channels for McDonald’s and is incorporated into every part of the McDonald’s brand experience.